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Assignment "iPad 2 Market Segmentation, Targeting, and Position" Consumer Behavior Assignment Week 6 Write a paper that examines market...


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Assignment "iPad 2 Market Segmentation, Targeting, and Position"


Consumer Behavior


Assignment Week 6
  • Write a paper that examines market segmentation, targeting, and position for Apple with the iPad 2.


The requirements below must be met for your paper to be accepted and graded:

  • Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
  • Attempt APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 60% of your paper must be original content/writing.
  • No more than 40% of your content/information may come from references.
  • Use at least two references from outside the course material, preferably from EBSCOhost.  Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc.  Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable. 

A detailed explanation of how to cite a source using APA can be found here (link).  

Download an example here


Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly present well-reasoned ideas and concepts 30
Mechanics, punctuation, sentence structure, spelling that affects clarity, and citation of sources as needed            10
Total 100



Running head: iPAD 2 MARKET SEGMENTATION, TARGETING AND POSITION iPad 2 Market Segmentation, Targeting and Position

 

Name

 

Institution 2 Introduction

 

Apple Inc. released their second-generation...

 


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