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[solution]: Case Study - Six to Seven Six to Seven is a telecommunications


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Case Study ? Six to Seven

Six to Seven is a telecommunications company marketing state of the art telecommunications equipment. The company is currently in the process of developing a new generation type of mobile phones. When developed, this phone will enable users not only to make standard telephone calls and connect to the Web, but will have a small screen which will enable users to view the person at the other end of the line in high definition, unlike competitors? models whose definition characteristics leave a lot to be desired. Needless to say, investment to develop the technology and market the product is substantial.

As part of the development process, the company is eager to find out more about potential customers for this product. In particular, they are interested in finding out if there is a market for the product, how big this market might be, and how customers will respond to this concept. They propose hiring a specialist market research agency with skills in the area of researching buyer behaviour, particularly for new product concepts.

All questions answered must be based on the above case study.

1.

Explain the different areas of marketing functions are involved in this case study.

[12 marks]

2.

Elaborate on the various marketing activities that the company should use as a means of attracting customers.

[13 marks]

Each group should have 2 students. If odd number of students in class then one group can have at most 3 students.

And each student should contribute towards the answers.

Answers can be handwritten and must be submitted on Wednesday 24 August 2016 at latest 10.00 in my office.

 


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