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[solution]: 1. Which one of the following represents the correct order of the


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1. Which one of the following represents the correct order of the tasks of public relations communications efforts?

A.  Get attention, stimulate interest, build desire to act, and direct the action

B.  Stimulate interest, get attention, build desire to act, and direct the action

C.  Build the desire to act, direct the action, stimulate interest, and get attention

D.  Direct the action, stimulate interest, get attention, and build the desire to act

E.   Stimulate interest, build the desire to act, get attention, and direct the action

2. Which one of the following is NOT true about the challenge for public relations communications?

A.  People are exposed to hundreds or even thousands of messages each day

B.  The large number of media outlets means that many messages compete for attention

C.  People generally try to pay attention to every message they receive

D.  To defend themselves from the onslaught of messages, people become choosy about which messages they pay attention to

E.   Public relations messages must compete against messages from multiple other sources

3. The ?myth of communication? suggests that which one of the following is confused with the real meaning of communication?

A.  publicity                                           D.  persuasion

B.  dissemination                                   E.   attention

C.  encoding

 


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