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[solution]: Case Study Scenario Questions You are the director of public


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Case Study Scenario Questions

You are the director of public relations for a hospital. You learn that one of your staff physicians is an impostor. He has a high school education, but no college or medical school preparation. He has delivered babies, set bones, sutured wounds, written prescriptions, etc. His skills appear to be sufficient enough to have fooled hospital officials, his fellow medics at the hospital, his colleagues in medicine generally, the American Medical Association, the state medical society, and the county medical society. When confronted with the evidence, he admits to being an impostor, but points to his unblemished record of patient care.

   1.    Which action provides the most open and responsive means of repairing the hospital?s relations with the impostor?s patients?

A.  Contact his patients to make appointments with each for free health examinations and to solicit their concerns about the doctor?s treatment and the hospital?s responsibility.

B.  Make sure that the impostor is legally punished for his hideous acts.

C.  Notify the press and set up a conference to denounce the imposture while denying that the hospital was at fault.

D.  Apologize and compensate his patients with large financial settlements.

E.   Admit fraud on the part of the hospital and try to convince everyone that there was reason for the mistake.

2. Which action best demonstrates adjustment to changing environments?

A.  Announce stronger regulations for checking credentials of health professionals.

B.  Limit recruitment of staff doctors to the top ten medical schools.

C.  Implement a campaign to improve the hospital?s image.

D.  Implement actions based upon information provided by patients and publics.

E.   Attempt to deflect attention from the incident.

 


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