Barnes and Noble going a different direction than Borders. Borders actually began catering to Baby Boomers and older generations, thinking that would save them. Well, the future ran them over, and so did Amazon. See Barnes and Noble was only one competitor and it wasnt even the biggest threat to their existence!
Amazon is soooo innovative! They began their small business in a world dominated by wal-mart and the Starbucks/barnes and noble juggernaut. Scary times for a start up like Amazon. They decided to cut out the middle man and avoid retail locations by being on the Internet (it was a new outlet that not many companies were using) they began by just selling books. And they were successful, did they give a sigh and stay there Noooooo! They began to sell more things, clothing, shoes, electronics, lawn mowers, cars (yes you can get a car delivered by amazon), groceries and then they allowed sales of used products by outside vendors (I think to compete with ebay).
THEN they invented the ebook, the kindle. A whole new product and class of products. That forced Barnes and Noble to follow or die. They came up with the Nook to compete, doesnt seem like it worked. Borders is gone, I think Barnes and Noble is next. What do you think? How long can they survive?
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