can someone please HELP me solve this; I'm finding similar problems but cannot determine how the answers are arrived. I need answers back tonight. Thank you.
The Chamber of Commerce periodically sponsors public service seminars and programs.
Currently, promotional plans are under way for this year's program. Advertising alternatives
include television, radio, and newspaper. Audience estimates, costs, and maximum media usage
limitations are as shown:
Audience per advertisement
Television Radio Newspaper
Cost per advertisement
Maximum media usage
To ensure a balanced use of advertising media, radio advertisements must not exceed 40% of the
total number of advertisements authorized. In addition, television should account for at least 10%
of the total number of advertisements authorized.
If the promotional budget is limited to $20,500, how many commercial messages should be
run on each medium to maximize total audience contact?
No of commercial
What is the allocation of the budget among the three media?
Advertisement Alternatives Budget ($)
What is the total audience reached?
(b By how much would audience contact increase if an extra $100 were allocated to the
) promotional budget?
Increase in audience coverage of approximately
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