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[solution]: Have two questions that need answered. Need one reference per


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Have two questions that need answered.  Need one reference per question.  There must be a separate answer and reference for each question.

Q1.  A number of factors contribute to the pricing strategies for a product. Considering the workhorse segment in the simulation, what pricing strategy would be most effective considering both the market's needs and the product life cycle? As the product moves through the life cycle, how should the pricing strategy change?

Q2.  Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.


Running head: PRICING STRATEGY AND REPOSITIONING

 


 

Pricing Strategy and Repositioning

 

Institutions Name

 

Students Name

 


 

1

 


 

PRICING STRATEGY AND REPOSITIONING

 


 

2

 


 

Question 1

 

All products experience...

 


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