Industry Analysis Paper
You industry analysis will focus on the industry in which Panera operates (along with others such as Chipotle, McAllister?s). You are not analyzing Panera as a company, rather the entire competitive set as an industry.
You can find industry reports (e.g. IBIS World, Data Monitor) through Kent Library. Additional sources include Trade publications, Journal Articles, or Business Magazines and Newspapers (e.g. Wall Street Journal, The Economist, Fortune, Business Week, Forbes, Financial Times). Yahoo finance etc.
Threat of New Entrants
Threat of Substitutes
- Should be approximately 1 page in length for each (a little more space could be allocated to the more relevant forces and a little less to the less relevant forces. Negotiate amongst the team member authors of each of the forces for the valuable space, you?ll be hard pressed to get it down to just 1 page but it is possible)
- Should answer the following questions:
- What does the force mean?
- What entities (major industry players) are involved?
- Is the force a major or minor factor to this industry? Why? (You must have good evidence to justify this).
- Conclusion: Is the threat High, Med., Low? What is the effect of this force on the industry?s attractiveness? Is there anything the industry can do to overcome major)
Threat of new entrants
New entrants can affect the market share in the industry. Five forces analysis in fast
casual segment industry indicates that there are three key forces that affect entrants...
This question was answered on: Dec 18, 2020
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