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[solution]: ARGUMENTATION Case Assignment Note: Module 2 SLP should be


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1) You have been approached by the editor of  Gentlemen?s

Magazine  to carry out a research study. The magazine has

been unsuccessful in attracting shoe  manufacturers as

advertisers. When the sales reps tried to secure  advertising

from shoe manufacturers, they were told men?s clothing

stores are a small and dying segment of their business.

Since  Gentlemen?s Magazine  goes chie? y to men?s clothing

stores, the manufacturers reasoned that it was, therefore,

not a good vehicle for their advertising. The editor believes

that a survey (via mail questionnaire) of men?s clothing

stores in the United States will probably show that these

stores are important outlets for men?s shoes and are not

declining in importance as shoe outlets. He asks you to

develop a proposal for the study and submit it to him.

Develop the management?research question hierarchy that

will help you to develop a speci?c proposal.

 


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