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Based on the information provided in the Fornell (1996) paper (available in the Course Pack Part 1) and the ACSI website (www.theacsi.org (Links to an external site.)), answer the following questions:

 

1.   Although the National ACSI has been on a decline till Q2 1996 (see Figure 3), the latest figures in the ACSI website indicate an upward trend. In your opinion, what are the major reasons for this? 

2.   The ACSI web site provides the industry-specific as well as company-specific ACSI scores. Select a specific industry and a specific company as per the following list:

 

                                                Industry                                               Company

 

1                                              Supermarkets                                   Walmart

2                                              Phone Services                                 Verizon

3                                              Financial Services                             Wells Fargo

               

Analyze the competitive strength and weaknesses of your assigned company with respect to its main competitors in the industry/category. Use information provided in the ACSI website, as well as other business sources (e.g., Wall Street Journal, Business Week etc.) for your analysis. Provide proper citations for all information sources used in your analysis. 

As usual, please respond to the following general questions:

?Can you relate any topic discussed in the chapter(s) with a personal experience as a consumer? (Links to an external site.)

?Can you relate any topic discussed in the chapter(s) with a current local, national or international event? Please post your original comments by Wednesday, Feb 24 midnight, and your response to others' comments by Sunday, Feb 28 midnight. 

 


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