1. What opportunities in the marketing environment
1. What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn more about and respond to these opportunities? What about USA Today.com? ,
2. How has the continuous strategy of marketing innovation proved successful for USA Today and USA Today.com? Do you believe that USA Today is well positioned for the future? ,
3. What are the SWOT implications as it looks toward its future? What strength and opportunities can USA today leverage as it looks for a competitive advantage in the distribution of news and information,
4 .Based on USA Today?s experiences with print and online news, evaluate the long term potential of printed news and the newspaper publishing industry. Do you believe printed news will continue to survive despite digital competition?
This question was answered on: Dec 18, 2020
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