Unit VI Case Study
Choose one of the following options for
Unit VI Case Study,
Choose one of the following options for your Case Study assignment.,
Option 1: Read the Case Study, titled ?Marketing in Schools,? on page 339 of the textbook. Once you finish reading the,
Case Study, answer the following questions:,
1. Discuss the ethics of allowing advertising in schools. Is there an appropriate age in which advertising could be,
2. What are the benefits and drawbacks to advertising products within schools?,
3. What other facts would you need to make a decision and how might your decision affect the stakeholders?,
4. Discuss alternative marketing practices which could be ethical and help the schools to raise money.,
Evaluate each assumption you make within your reasoning, and identify and evaluate the evidence. The Case Study,
should be thoroughly discussed in a minimum two-page paper based upon your readings. Any outside sources used to,
support your statements should be appropriately cited.,
Option 2: Read the Case Study, titled ?Advertising Prescription Drugs,? on page 335. Once you finish reading the Case,
Study, answer the following questions:,
1. Is direct to consumer (DTC) advertising of drugs considered ethical? What facts could be supplied to help you,
make your decision?,
BBA 4751, Business Ethics 3,
2. What ethical issues should be considered when marketing prescription drugs?,
3. What are the costs and benefits of marketing prescription drugs directly to physicians?,
Evaluate each assumption you make within your reasoning, and identify and evaluate the evidence. The case study should be thoroughly discussed in a minimum two-page paper based upon your readings. Any outside sources used to support your statements should be appropriately cited.
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