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(Answered) Unit 3 Individual Project Deliverable Length: The body of the


Unit 3 Individual Project

 

Deliverable Length: The body of the
More Details:

Unit 3 Individual Project ,

 

Deliverable Length: The body of the paper should be 3 pages ,

 

Details: Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 1. ,

 

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Click here for the research requirements and guide for this assignment.,

 

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W3 Research. ,

 

An overview of distribution channels: ,

 

Channel Levels: Direct versus Indirect Distribution ,

 

Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems ,

 

Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution. ,

 

Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.) ,

 

Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution) ,

 

Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system) ,

 

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like ?I?, ?we?, and ?you? are not appropriate. The use of direct quotes is strongly discouraged. ,

 

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Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 2-3 pages in length - starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length. ,

 

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here is the website of the service:,

 

Security Consultants Group, INC. (n.d.). SCG, Inc. Retrieved on August 28, 2011 from: http://www.scgincorp.com/company_frame.htm

 


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