Resources: Week Five readings and videos;Choose a product or service from these examples;Fast food;Class of consumer product;Personal care;Automobile;Research the Internet to analyze how that product or service has been advertised.;Prepare a 15- to 20-slide Microsoft? PowerPoint? presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following;Who determines ethical standards for advertising?;In what ways has advertising affected American culture?;What are the key persuasive techniques used in consumer advertising? Identify the key techniques and illustrate each with specific examples, explaining how each technique works.;Discuss some of the critical issues that may arise from the following areas;Children and advertising;Advertising in schools;Health and advertising;Political advertising;Find one example of a specific commercial that strikes you as particularly creative and appealing providing a link to that commercial and tell the following;What are the elements that are unusual?;What is the target group of the commercial?;How does the commercial appeal to consumers?;Why do you believe this commercial to be effective in brand name recognition?;How are ethical standards met (or pushed to their limits)?;Illustrate your findings with specific examples. List any references on the last slide.;Format references consistent with APA guidelines.
Resources: Week Five readings and videos
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