(Answered) Determining the otimal price level

Sunny Valley Orchards is reevaluating the pricing of its fresh-squeezed orange juice in half-gallon containers. Variable costs per half-gallon container of fresh-squeezed orange juice are $1.50. Based on Sunny Valley's market study, the management has determined that the price per half gallon should be between $2.50 and $3.;Considering only prices in increments of 5 cents, which price should Sunny Valley choose to maximize its contribution margin from sales of half-gallon fresh-squeezed orange juice?;Price per Half Gallon Estimated Demand(Half-Gallon Units);$2.50 75,000;2.55 72,500;2.60 70,000;2.65 67,500;2.70 65,000;2.75 62,500;2.80 60,500;2.85 57,500;2.90 55,000;2.95 52,500;3.00 50,000
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Determining the otimal price level

 


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