(Answered) US automakers have had a LOT of marketing communication

US automakers have had a LOT of marketing communication
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US automakers have had a LOT of marketing communication opportunities as well as challenges in the past 18-24 months. Give a couple of examples--good and bad for effectiveness that you can cite. In particular Toyota and safety recalls. Another possible company to cite here is BP and the Gulf spill communications. You pick!!

 


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